Lee Polevoi posted Get The Best ROI from Conference Calls on blog.intuit.com (September 13, 2012). Great article yet I don’t agree with this idea:
It’s OK to occasionally ask participants for their input on the topic being discussed. (Tip: Ask people by name, rather than tossing out a generalized request for feedback. People pay more attention if they think they’re going to be called upon to participate.) Keep people involved, so they resist the temptation to multitask.
Here’s suggestion 3 (of 3) for growing your conference call leadership skills.
Always ask your participants for input and rarely call on them by name
Many conference call leaders attempt to ‘control’ their conference call rather than lead them. What’s the difference? Control employs force and manipulation where as leadership draws upon engagement and collaboration.
If the conference call leader wants to eliminate multitasking, all he or she needs to do is start the call off with momentum and make the meeting more valuable than any other activity a participant can choose from.
Why?
Inviting input from the participants does not mean your meeting will be taken over by meaningless drivel. You still need to keep the meeting focused. Yet, the more you invite input, the more “ownership” the participants will take in making the meeting successful. If you make your conference call valuable to your participants, and you invite them to actively participate, they will not multitask.
I challenge every conference call leader to stop playing the “gotcha” game with your participants – using the fear of being called upon as a way to force them to mentally stay in the call. No one likes being made to look stupid in a group. Besides, participants have discovered amazing ways to counter this insane power game.
How?
Before each conference call, find out what is important to each of your participants. Then work your agenda to include something valuable to everyone. Finally, consistently deliver value to each participant in every meeting you lead.
Benefits?
For the participant: They will be heard. This is a far more rare experience than most people realize. When you listen to your participants and highlight the value of their input, your participants will happily show up on your call ready to ‘get stuff done.’
For you, the leader: Control is an illusion. Anything that improves your clarity around leading and working more productively with your team is a huge accomplishment. Leading a group is easy when everyone is engaged.
Leader Mindset:
Your intention is to fully engage your conference call participants in a way that makes it more valuable for them to focus their attention on your meeting than any other activity. Collaborative leadership skills are essential for advancement in your career.
Think of your participants as your customers. Make the time they spend on your conference call valuable. Invite, identify, and acknowledge something brilliant within their input. Demonstrate this during your meetings and multitasking will be a non-issue.